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Growth forecast of pharmaceutical market in Ukraine
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16 April 2010
2009 year was tough for pharmaceutical companies in Ukraine despite significant correction in the plans of companies in the IV quarter. 2009, which was due to the significant increase in pharmacy sales provoked by flue epidemic in the country. This development was almost impossible to predict. To take advantage from the situation could only the fastest and flexible companies.
The pharmacy market, which declined last year by 18% - to $ 2.7 billion, began to recover to the fore-crisis level of sales in the current year. This is evidenced by both the financial results of major pharmaceutical companies, and their intentions to grow the production of drugs and win new customers.
The forecast of volume of the market in the current year is to gain about $ 3.5 billion, analysts say. According to optimistic forecasts, the pharmaceutical market of Ukraine in 2010 will grow by about 5%, in 2011 growth will exceed 15%.
According to pessimistic forecasts, 2010 will be for Ukrainian market will decline about -10%, but in 2011 growth will grow about 5%. EBITDA of pharmaceutical companies in 2010 will achieve not less than 30%, according to analysts estimate.
Key major factors influencing the market this year will be lowering prices combining with effective marketing approach and implementing program of increase accessibility the medicines by end user.
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